YouTube and anthropology

Paul Lloyd Sargent explains how YouTube not only democratized internet usage but also put the 'sub' back in subculture: "[T]he broadcast of web-based blogs has replaced the narrow niche of the photocopied ‘zine [and further, that what was once “subculture” has simply become “culture”], passively and/or aggressively, we’ve become de Certeau’s “very ordinary culture” of subversives engaged in “economic diversion”, stealing company time (and bandwidth) when we think no one is looking."