Sunday, July 17

I Labia Sabado

Marby's take on that old Jollibee jingle kept ringing in my ears all weekend. But here's the lyrics:

Ilang tulog na lang,
Jollibee nanaman
Ang araw lulubog
Bukas mabubusog

Sa Chicken Joy manok
At Yum Burger bilog

I Love You Sabado,
Pati na rin Linggo
Hintay ka lang Jollibee
Andyan nako

Panlasang Pilipino
The official Jollibee website doesn't carry info on past ad campaigns, so I had to make do with lyrics taken from online forums. I've been trolling the net for an mp3, but no such luck. In my opinion, this jingle is one of the more enduring of its kind, back from the day that Jollibee was establishing itself as *the* food service company to beat this side of the Pacific.

Proof of success: "I Love You Sabado" was even used as the movie title for a Janno Gibbs-Mikee Cojuangco vehicle. The film itself wasn't really special. If I remember correctly, Janno's character had some sort of musical ambition and he had a band, and it had Tony Mabesa playing Saint Peter. One reviewer even calls the movie as Janno Gibb's best performance ever. It also carries the dubious distinction of having Rufa Mae Quinto's early appearances in celluloid, pre-Booba.

Also, while trying to dig out information, I came across Mon's blog, which has some fascinating tidbits about Jollibee:

1. They churn out around 500,000 hamburgers a day.

2. They import all their beef from Australia and their warehouse people walk around in winter jackets and pants, they look like they're going skiing! The frozen blocks of beef pass through a metal detector before they're ground up. I asked why they did that, they said aside from the fact that it's BFAD policy, they sometimes find knives in the beef. Weird. They also check the finished frozen patties for metal... interesting... Or is it just me and my weird fascination with factories and assembly lines?

3. They bake their own bread at a rate of 24,000 buns an hour in this giant room with a cooling line conveyor belt that goes round and round. What I found amazing was the fact that they had very few workers, almost everything's automated.

4. Their spaghetti sauce line is amazing, they cook it in giant vats and transport it chilled in 2kilogram bags. For chilling and freezing (burger patties), they use a great big "spiral freezer" which can zap a pattie solid in a matter of minutes.

5. They develop at least 5 new menu items a year, their newest are the sotanghon soup, meat pies and the new fruit salad variant of their ice craze line.
Okay, that's enough about Jollibee for this weekend.

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