It started like some kind of in-joke from the fellows of the UP Baguio Workshop: "Ang tunay na lalaki hindi natutulog;" or, "Ang tunay na lalaki laging may extra rice." They formalized their manifesto in a blog and a few days in, they now have something like 30,000+ hits.
According to their hilarious, macho shit logic, Cesar Montano is not a real man, but Chynna Ortaleza is not. The evidence:
Cesar Montano's ad for a water company. I often see this plastered on the sides of mini-trucks. Cesar in wifebeaters, gaily looking at the camera, smiling and all while he splashes the contents of a bottle of mineral water all over himself. The real men ask: Sa tingin nyo tunay na lalake ba ang umaasta nang ganito?
On the other hand, you've got former 5 & Up reporter Chynna Ortaleza. She's done everything--and really, everything--acted in commercials, starred in youth-oriented shows, sang and danced in public (something a real man would never, ever do), played a kontravida in a fantasy soap opera, posed in men's magazines. Name it, she's done it. And she never came close to real stardom. In spite of everything, Real Men know a Real Man when they see one. And so the verdict: "Pero sa ganitong sigasig at pagpupursigi sa trabaho, sigasig at pagpupursiging baka pumantay o lumampas pa kay John Lloyd, kinikilala ang status ni Chynna bilang tunay na lalake. At kung ma-demote man siya'y siguradong hahanapan niya ito ng paraan."
Kaya tunay na lalaki si Chynna Ortaleza. Yun yun eh: Ang tunay na lalaki, gagawa ng paraan.
The last time I checked, somewhere in the comments someone left a link to a counterpart blog: Ang Blog ng mga Totoong Babae. Only a handful of entries there right now. But you can see the seeds of it already: Real Women Love Housework (see: Snow White), Real Women will kill for a man (See Keka--ang girlfriend mong astig, pamatay kung umibig.) But I think mas funny yung mga tunay na lalaki.