Showing posts with label box office appeal. Show all posts
Showing posts with label box office appeal. Show all posts

Monday, June 4

A Pratfall is better than anything.

Preston Sturges, father of the screwball comedy, drew up the following rules for box office appeal:

  1. A pretty girl is better than an ugly one.
  2. A leg is better than an arm.
  3. A bedroom is better than a living room.
  4. An arrival is better than a departure.
  5. A birth is better than a death.
  6. A chase is better than a chat.
  7. A dog is better than a landscape.
  8. A kitten is better than a dog.
  9. A baby is better than a kitten.
  10. A kiss is better than a baby.
  11. A pratfall is better than anything.